Honey Ogundeyi is a well-known Management Consultant with a decade old experience in Internet, Telecoms, Brand Management and Business Consulting. She is also skilful in web commerce, online and mobile advertising.
Honey is the Founder and CEO of Fashpa; an exceptional online retail store that provides customers with trendy fashion and accessories in Nigeria and beyond. She hails from a family of entrepreneurs and graduated with a B.Sc. in Public Policy from the University of Birmingham in 2004.
Honey started Fashpa because of a number of reasons. She was unable to buy a pair of shoes because it was unnecessarily exorbitant. Therefore there is a need to ensure the accessibility and affordability of quality clothing to help Nigerians and other Africans stay in touch with their culture via fashion.
Before Fashpa, Honey Ogundeyi carved a niche for herself with the various places she worked and the career she built in all the different countries she's lived in!
Aside her many achievements, Honey Ogundeyi has been recognized and honoured by prominent international/national non-profit outfits for the excellent role she has been playing in using technological platforms to inspire today’s women in Africa.
Start-ups greats are still awed by her ability to fuse trendy fashion with technology in Nigeria. Fashpa, has also become a popular clothing line and fashion lifestyle brand that is sought by customers in Africa and beyond.
Why TechHer Loves Her:
Honey Ogundeyi is driven by the desire to make an impact. The lesson for women is that we can leverage on technology as an enabler both for starting and promoting great concepts. We will never know until we try!
Honey Ogundeyi belongs to the ‘Never Give Up’ school of thought, and has always written about women starting small. She believes that everything great starts small. She says Fashpa started in her bedroom before she got an office. This trendy fashion brand is a testament of her problem solving skills.
Honey Ogundeyi once said “...I think what is interesting about developing online platforms is that you can’t just apply what happens in Europe and America to this market. So you have to adapt it and make it relevant to our Nigerian and African customer.”
How are you adapting technology to suit your market/community/audience today?
Information gleaned from the Internet.